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If you’re someone who owns a company or markets one, you should have opened a Facebook fan page for it yesterday already. Half the world is on Facebook already, an estimated 250 million people logging on to it every day. Otherwise, you might as well be dismissing a rain of manna in your backyard.
A Facebook fan page is a great outlet for a brand to share promotional photos, videos and the like with this ocean of potential customers. Through a fan page on Facebook, you get to market your brand in ways traditional ads cannot. If anything, having and maintaining a fan page makes your brand look genial and in vogue.
It softens your gritty corporate image. Your status updates and uploads appear alongside ordinary individuals in the newsfeed. If that does not send a message of deigning to the population, nobody knows what does.
Indeed, Facebook is an opportunity for brands to interact with new fans and existing ones. As a platform for customer assistance, a Facebook fan page lets you keep track of questions, suggestions, and other kinds of feedback from them. Respond to these and they would at least know you are interested in what they have to say. As a result, you earn their respect. If you already have a Facebook fan page, here’s how to get more Facebook fans, quick.
When Facebook users see their friends ‘liking’ your page, they might choose to follow suit. This is instinctive behavior in society, to imitate peers. Therefore, a friend liking your page is a better, bigger endorsement than conventional advertisements on TV and print media. Trust thrives organically among individual Facebook users.
In fact, Facebook allows fan pages to place ads around the network. These ads are striking for their capability to hyper-target and segment an audience according to their expressed areas of interest. Indeed, Facebook ads are a marketer’s delight. With them, you are assured of an audience genuinely interested in your services and/or products. However, be cautious because hyper-targeting poses the risk of ‘over-segmenting’ your audience. In other words, you could severely narrow down your fans. You can avoid this if you follow these tips for effectively starting a paid Facebook campaign.
In general, marketing plans cannot do without audience segmentation. Strip an audience down to the supportive ones, but do not just shoot for the dependable groups like women, men, teenagers, tweeners, etc. Fact is, you shouldn’t be missing out on five demographics with significant spending power but are always lumped in within a larger demographic. The list may surprise you.
By now you should know that having a Facebook page is essential to search engine optimization. By being present on social networks, Facebook among them, you get to bump up your rank on the search engine results page. Google, Yahoo, etc. buoy companies to the top of search results due in part to their consistently updated Facebook pages.
Getting a Facebook fan page is only half the fun however. You need to be able to keep your fans engaged. Mind the keywords you use; the length of your posts; their timing; and even the wording of your URLs. To further make your life easier on Facebook, and thereby bolster your dividends, you can check out the top 10 Facebook apps for engaging fans.
In real life, you don’t have to seek approval for everything you do. Provided you are not overstepping your rights, do what you want to do and say what you want to say. In the world of Facebook however, it is of the essence to be ‘liked’ and there are 20 ways to achieve that.
For sure, every company on earth wants to be liked to profit. Nowadays, they not only want to be liked in real life. They also want to be so online.
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