Choosing a diamond – four words: carat, cut, color and clarity. These are the absolute measure of a diamond’s value.

Carat
Refers to the weight of a diamond. More carats means a bigger diamond, but not necessarily more expensive one; a good cut will enhance the brilliance of the stone. No mater what it’s size or shape.

Color
The closer to the colorless it is, the more valuable it is.

Clarity
Indication of purity, invariably, tiny traces of other natural elements are trapped inside the diamond as it is formed. Called inclusions, they can often be seen by using a loupe.

Cut
The only C that we can control, as all other characteristics of the diamond had been determined millions of years ago. However, it is also the single most important characteristic in determining a diamond’s value.